Teilmodul I: Strategy

The course focuses on the formulation, implementation and evaluation of organizational policy and strategy from the perspective of the general manager. Consideration is additionally given to information technology, global operations ethics and the functional level strategies of the organization.

Teilmodul II: International Business

The course provides an overview of the expanding role of international business in the world marketplace. Emphasis is placed on exploring the complex issues relating to the best practises in International Business.

Teilmodul III: Managing an e-Business

The course examines the role of information systems in the operation of organizations to customers and suppliers. Course content is focused on how today’s business systems and technology make possible highly effective links between external environment and internal decision making and between key stakeholders. Topics include hardware, software, networks, system concepts, CRM, the role of IS in strategy and business change initiatives, information economics and ethical issues in IS.

Teilmodul IV: Topics in American Business

The course provides an indepth look at the American business world. Topics which are addressed in the course are productivity, growth and innovation through exposure to some of the most respected global US-companies. It also offered insights into the role of the US government in the American business world.