WIW67500 – Business Cultures

Modul
Business Cultures
Business Cultures
Modulnummer
WIW67500
Version: 1
Fakultät
Wirtschaftswissenschaften
Niveau
Master
Dauer
1 Semester
Turnus
Sommer- und Wintersemester
Modulverantwortliche/-r

Prof. Dr. Susanne Bleich
susanne.bleich(at)whz.de

Prof. Dr. Uta Kremer
uta.kremer(at)whz.de
Dozent/-in(nen)

N.N.

Lehrsprache(n)

Englisch - 50.00%

Deutsch - 50.00%
ECTS-Credits

5.00 Credits

Workload

150 Stunden

Lehrveranstaltungen

4.00 SWS (4.00 SWS Vorlesung mit integr. Übung / seminaristische Vorlesung)
Selbststudienzeit

90.00 Stunden
90.00 Stunden Selbststudium
Prüfungsvorleistung(en)
Keine
Prüfungsleistung(en)

alternative Prüfungsleistung - Beleg und Präsentation
Modulprüfung | Wichtung: 100%
Lehrinhalte/Gliederung
  • Business Culture, general & specific
  • Business Communication:
    • Teams and Leadership
    • Intercultural Marketing
    •  Intercultural Presentations
    •  Intercultural Management
    •  Intercultural Negotiations
  • Application Competencies
    •  Extended Case Studies

 

The module comprises lectures, discussions, exercises/ case-studies, assignments, and self-study.

  • Business Culture, general & specific
  • Business Communication:
    • Teams and Leadership
    • Intercultural Marketing
    •  Intercultural Presentations
    •  Intercultural Management
    •  Intercultural Negotiations
  • Application Competencies
    •  Extended Case Studies

 The module comprises lectures, discussions, exercises/ case-studies, assignments, and self-study.
Qualifikationsziele

The course aims at conveying basic structures of intercultural business communication as main impact on intercultural management & collaboration. Students gain competencies both in analyzing intercultural settings, and managing in culturally different operating contexts.
Besondere Zulassungsvoraussetzung
Empfohlene Voraussetzungen
Fortsetzungsmöglichkeiten
Literatur

Berardo, Kate (latest edition): Building Cultural Competence

Bolten, Jürgen: latest editions

Hall, Tromenaars, Lewis, Adler – standard works

Hofstede, Geert: latest editions/internet references

Meyer, Erin (2015/ latest edition): The Culture Map

Schmidt, Patrick: latest editions

Shirts, Gary (latest edition): BafaBafa

Usunier (latest edition): Marketing Across Cultures

Berardo, Kate (latest edition): Building Cultural Competence

Bolten, Jürgen: latest editions

Hall, Tromenaars, Lewis, Adler – standard works

Hofstede, Geert: latest editions/internet references

Meyer, Erin (2015/ latest edition): The Culture Map

Schmidt, Patrick: latest editions

Shirts, Gary (latest edition): BafaBafa

Usunier (latest edition): Marketing Across Cultures

Mai Mai (2019/20): Cross-Cultural Management: With Insights from Brain Science
Hinweise
Zuordnung zum Curriculum

014 Business in a Digital World - Master 2020 Teilzeit

014 Business in a Digital World - Master 2020 Vollzeit

035 Management and Information Technology - Master 2023 Vollzeit

035 Management and Information Technology - Master 2025 Vollzeit

Detailansicht schließen
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